American Consumer Panels: Is it Legit Or Scam?

Many times, we get the question asking if American Consumer Panels is legit or a scam. In this regard, we’ve written this post to educate you on this survey company.

For decades, businesses have used surveys to conduct consumer research, and it has proven to be effective. They can learn what products consumers buy and receive product feedback. Companies can now gather such information more easily than ever before thanks to the internet.

This is where an organization like American Consumer Panel comes in. American Consumer Panel is a site for in-home testing. ACP claims to send consumer products to their panelists to use and test in a real-world setting.

Therefore, the panelists provide feedback so any flaws can be corrected before the products are put into mass production and sold to the general public. Also, the panelist will receive compensation for carrying out this exercise.


This post will explain how the American Consumer Panel works and whether it is legitimate or a scam.

Let’s delve in!

What is American Consumer Panels?

American Consumer Panels is a product testing and product development consulting company. As a result, they create and carry out In-Home Usage Testing (IHUT) locally and nationally to collect user feedback for assessing products, packaging, associated product instructions, and other factors.

Additionally, American Consumer Panels makes it simple to locate and interact with prospects, collect their input, and develop and improve goods that are aimed specifically at certain target markets. They meet your sample requirements in the United States by providing engaged panelists for online qualitative and quantitative consumer/market research projects.

Similarly, the following procedures should be followed during the product testing website-market research process:

  • Contemporary product ideation
  • Concept evaluation  and validation
  • Product definition
  • Experience definition
  • Product positioning and marketing
  • Launch of product
  • Product evaluation 

How Does American Consumer Work?

Knowing how your customers react to your product is critical to the success of your company and new product. If you conduct hundreds of product tests annually, it may be worthwhile to consider conducting a product survey.

Consequently, before moving forward with a full-fledged product launch, home usage testing is a realistic and affordable way to test your product with actual and targeted consumers. Because of this, the American Consumer Panels assert that they have the personnel, technology, and infrastructure necessary to create and run online panels that support product testing, sensory analysis, and in-home usage testing.

Additionally, assessments of usability, satisfaction, brand communication, usage patterns, and prospective product changes are made to optimize your product or design before market launch. The idea behind American Consumer Panels is that users are compensated for testing products. When you sign up, you are assuming that they will contact you.

In-home Usage Testing will assist you in achieving the following results:

  • The superiority of the product compared to competitor goods
  • Keeping an eye out for potential threats provided by competitor items
  • Processing techniques that minimize costs
  • Track the quality of the goods coming from various factories
  • Predict whether new products will be accepted by consumers
  • Identify the ideal combination of features given a pricing point or profit target
  • Shelf-life studies
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What Products Will I Test As a Panel?

Well, the products you will test depend on which company the American Consumer Panel is currently collaborating with. For instance, the corporation claimed to have collaborated with numerous businesses when writing this assessment, including Kenwood, VonShef, Apple, Clarisonic, Sony, Fitbit, etc.

Many of the businesses they’ve worked with are listed on their homepage, but we can’t guarantee that if you sign up with them, you’ll use their services or goods. Check out their photo gallery to see some of the product testers in action. There, you can see who makes up the panel and what they were able to test.

When you look at it, you’ll notice that they have everything from a KitchenAid artisan mixer to a Sony Bravia 48-inch TV.  There were some rather expensive items among them, as well as some less expensive ones.

However, we have no idea how truthful these images are and cannot demonstrate otherwise, so use caution when viewing them.

How do I Qualify For the American Consumer Panels?

If you’re familiar with research firms, you’ll notice that all surveys that you qualify for are heavily influenced by your demographic profile. Assuming Tracy, for instance, owns a business that tests fish food, she will contact research firms and request that only fish farmers participate in her survey.

This is how product testing is carried out. The company will then do its best to see if there are any products that your profile matches up against based on your demographics, lifestyle, consumer behavior, skills, hobbies, and ability.

In addition to your personal profile, the company has the following requirements, which are listed in their job description.

  • The ability to follow instructions
  • Be willing to write a review, record audio, and video 
  • Attention to detail 
  • Capable of working 15-20 hours per week
  • Access to a computer and the internet
  • Possession of a digital camera or a cell phone capable of taking photographs
  • Be truthful and dependable
  • Effective communication
  • Diploma from a high school
  • You must be at least 18 years old

How Much Money Can I Make on the American Consumer Panel?

American Consumer claims that its product testers earn between $25 and $45 per hour. According to its website, the project you work on determines your pay. In addition, the company claims to offer its product testers a part-time position that allows them to work 15 to 20 hours per week. Furthermore, payment for each assignment is made once the project is completed, and you can withdraw funds via check or direct deposit.

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How do I Join the American Consumer Panels?

In contrast to the several survey sites, we are familiar with, such as Swagbucks, MySurvey.com, and Survey Junkie, where you can sign up and begin earning money in less than 10 minutes. The operation of American Consumer Panels is very different because you must apply and wait for the approval.

When viewed as a part-time position, the company’s job description simply states that it pays between $25 and $45 per hour, with a guaranteed 15 to 20 hours per week that fits your schedule. If you qualify, they simply want to ensure that you are committed to product testing.

When applying, simply follow their sign-up prompt and enter the required information, and you’ll be good to go!

What Companies use American Consumer Panels Product Testing Services?

American Consumer claims to conduct product testing for the following companies:

  • Kenwood
  • VonShef
  • Apple
  • BaByliss
  • Clarisonic
  • Dyson
  • iCandy
  • Magnitone
  • Ray-Ban
  • KitchenAid
  • Tefal
  • Sony
  • Fitbit
  • Nespresso
  • HTC
  • KitchenAid
  • Breville
  • Fisher-Price

Is American Consumer Panel Legit Or Scam?

Although the website claims to be a verified member of the Federal Trade Commission Guardian, most American Consumer Panel reviews indicate that product testing is not at the heart of its operation.

You may decide to go for it because becoming a product tester on American Consumer is completely free. American Consumer Panels, on the other hand, is not what it claims to be.

First, during registration, you will be asked to create a profile, and this is where they direct you to legitimate survey sites such as MySurvey.com, VIP Voice, Survey Junkie, and Swagbucks via their referral link. These websites are unrelated to American Consumer Panels. When you sign up for those sites, the people behind American Consumer Panels receive a referral fee, and you may never hear from them again.

Consequently, if you’ve read some of the American Consumer Panels reviews, you might have noticed folks griping that they signed up but nobody has called them to test things. This is because they don’t have products to test.

Second, there is no contact information, no CEO or primary operators, and no Better Business Bureau file. The company poses as a legitimate product test site.

The American Consumer Panel, on the other hand, is a bait-and-switch scam. 

Users report receiving a flood of spam messages after signing up for this website. So, while it is possible to earn money online by testing products for companies, the American Consumer Panel is not a website for such purposes.

Other Red Flags

#1. Domain Age

If you carefully read the website’s footer, you’ll notice that the copyright spans from 2006 to 2018. However, the WHOIS, which provides information on website creation dates, indicates that the website was launched in May 2015.

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#2. Misleading Press Page

The website makes a lot of effort to appear to be a reputable company, even posting a link to “press coverage” near the bottom of its page.

Don’t let the media fool you; this is likely done to gain your trust and make you believe they have been featured in the media in the past.

The press release that was posted came from a company called ABNewsWire.com, a press release service that allows anyone to distribute a press release as long as you have a few dollars, even though the two news websites they were posted on appeared to be completely legitimate.

Yes, once you’ve paid, certain media sites will publish your press release on their website. 

#3. Contacting the Company

The business certainly enjoys advertising, but it seems unresponsive when you try to contact them for support—at least via the email address listed on its website.

A trustworthy business will at least attempt to respond, whether it be by phone, email, or social media. This again aroused some red flags.

FAQs About American Consumer Panels

Yes, product testing is a legitimate job. Before a product or service is launched, firms can gather consumer input using this strategy. However, there are a lot of fraudulent survey sites online, so you should exercise caution when looking for survey jobs.

American Consumer Panels entices you with promises of decent compensation for product testing, but when you sign up, it refers you to unaffiliated online survey sites. As a result, there is no product testing in any conceptual sense.

A consumer panel is a sample of consumers used in market research. Surveys and the receipts of shoppers who have chosen to participate are used to gather data for consumer panels. For instance, a company that manufactures poultry feed might have a customer panel made up of concerned chicken farmers. A consumer panel is a sample of consumers used in market research. 


Although the American Consumer Panels was created to be a legitimate product testing site, they are not one at this time. They merely redirect you to websites that pay for surveys and are unrelated to ACP.

If you read the majority of the American Consumer Panels reviews from reputable websites like glassdoor, indeed, and Trustpilot. You might have seen numerous unfavorable reviews and complaints. People often complain that despite signing up, no one has contacted them about conducting product tests. 

In conclusion, ACP may have the intention of becoming a survey site, but they are unreliable since they fall short of their acclaimed value.

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